Our new website ...
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Little did we think when we launched The Sustainable Investor that we would need to find a new home so quickly. We love Substack and the community we have so rapidly built. We will obviously keep these blogs going, it’s a great forum for getting our thoughts out to you. But many of our subscribers want more, a platform that is easier to search and read, something more suited to the considered, longer content on sustainability and finance that they are learning to love and value.
And we are beginning to offer more, on human rights, on how businesses can change, on the new mental models we need, and on how our customers and consumers are beginning to respond in different ways. The sustainability transitions are going to demand a lot of us over the coming decade or more - We need different tools and techniques.
So, in addition to substack, we have started up on the Ghost platform. We think you will love the new format and content. Have a look here, and if you want to sign up either hit the subscribe button (it’s all free until the 16th of January 2023) or contact us and we can sign you up.
We are gaining different audiences. Some of you work in or advise companies, thinking about how the business allocates its capital with the future in mind. You are understanding that the future is getting more complex and more interconnected. This group includes investor relations specialists, who are faced with building meaningful bridges between your company, and the ESG community/sustainable finance decision makers.
Many more of you are ESG and sustainability advisers, looking to learn more about how your world can be best linked into the world of finance, with its focus on risk and return. We know that the transitions are going to need finance, a lot of it and quickly. Finance speaks a different language, one that can be learnt if you have the right key.
And finally, some of you are at the investing sharp end, in asset managers and asset owners. Sustainable investing requires some new skills - allocating capital in a way that makes a real difference (no green washing please) and at the same time still needing to worry about risk and return. It’s just they are very different risks from before, and very different opportunities. But our clients still need us to generate financial returns that support their retirement, pay their school fees', or protect their wealth for future generations.
Our new platform helps us offer you easy access to the content you need, without putting you in silos. Have a look, we are sure you will love it. And please subscribe, even if for now it’s just to the free product - it all helps us.
Welcome to the new phase of The Sustainable Investor.